The Committee consists of six Trustees and three co-opted members. Elections take place at the MRBA’s Annual General Meeting in September when new candidates may also stand.

Virginia Monk, Chair

I have been a Trustee of the MRBA for 7 years, and in September, was honoured to be appointed Chair to replace Ian Brace who retired after over 20 years at the helm. I have over 40 years market research experience, most recently running my own full-service research agency.I am Chair of BIG (Business Intelligence Group) the insight community supporting practitioners of B2B research, and a member of the International Journal of Market Research Editorial advisory board.I am also a Fellow of the MRS. Back in 2018, I spearheaded the development of MRBA Skills – a bursary scheme to help UK researchers improve their skills and career prospects in our industry.

Mike Wooderson, Technology & Skills Programme

As an independent consultant, I have over 35 years’ experience on the IT side of Market Research, dealing with the technical execution and delivery of studies, and now as an independent consultant handling ISO accreditations, so I bring a different perspective to the Committee.

I’ve been working on this website and hope to be able to help attract more technical staff in need in the industry, to approach MRBA for help. In addition, I hope to provide advice on how MRBA can better connect and improve its profile with a younger audience in this digital age.

Gill Welch, Benefits

I worked in market research for over 30 years which covered almost every market sector and research technique – both qualitative and quantitative and latterly specialising in the Media and Retail sectors.   I was a User member  on the IQCS committee, for several years, so has some experience of the needs of fieldworkers and others on the admin side as well as on the exec side of the business.

Since ‘retiring’ – at least from paid work –I’ve taken up a new ‘career’ as a volunteer generalist adviser with her local Citizens Advice. It’s really interesting and rewarding.  This led to MRBA  approaching me to bring this knowledge to the committee by providing guidance on where our applicants and our Regional Managers can go to get advice and/or help for the various difficulties our applicants find themselves faced with.

Jane Frost, CBE (co-opted), Liaison with MRS

As CEO of MRS and with over 30 years experience at board level in marketing and strategy positions at blue-chip organisations, I come from the ‘client’ side. I have worked in many sectors and many parts of the world and really understand the power of connections . I am delighted to bring the connectivity and reach of MRS to support MRBA’s vital work.


Claire Harris, Corporate Patrons and Friends Campaign

A market researcher with over 40 years in the industry, I’m a Fellow of the Market Research Society and have specialised in the design, evaluation, re-engineering and implementation of large continuous market research programmes, as well as having a background in field management. I have been on the MRBA Committee for more than 15 years, and am very proud to have introduced the concept of Corporate Patrons and Corporate Friends.

In addition to my MRBA and market research work, I am a magistrate (JP), which adds a further fascinating dimension to my life; as does my role as secretary of a boat club (a result of having a small river boat, on a beautiful Welsh canal).

Linda Henshall, Fundraising

I came into market research in 1975 as a BBC daily survey interviewer. After working as a supervisor for several companies, I started NFC in 1983 and am still running it today.

After 10 years on MRS Council, I was asked to join the MRBA board in 2004 and have been fundraising ever since. I received a Fellowship of the MRS in 2005.


Elaine Francis, Corporate Patrons and Friends Campaign

I’ve been in market research since the 1980’s when I started as an Interviewer, working on product placements, hall tests and accompanied shops. Since then, I’ve managed fieldwork for several small and large agencies until setting up Criteria Fieldwork Ltd. in 1996. I’m a Fellow of the Market Research Society and I’m delighted to be nominated as a Trustee after being a supporter and advocate of the MRBA for many years. 

In my free time I’m a psychotherapist and volunteer for a local animal welfare charity.